MCD TASK TRACKER

For over 15 years, I have been helping brands in the Fashion & Lifestyle industries to scale their business and reach their goals.  Brand development exists in all positions In the business cycle.  The key is to know where you are and where you would like to go.  

Are you unsure of your brand’s potential because of factors such as limited budgets, small team, lack of knowledge or skills when it comes to brand positioning and development?  Well, the first step is to assess your situation, gather your resources and identify where you would like to go on your journey.  

I have created this guide as a tool to take you through the initial steps that are needed in the brand development process.  What is brand development, you ask?  Brand Development is the “continuous” process of defining, refining and testing your brand strategy.  

Your brand strategy is developed in order to manage how your target audience sees and understands what benefits you have available for them.  This strategy transcends from brand identity to include, Public Relations, Web & Online Presence, Marketing and Promotional Campaigns as a start.  

Please use this valuable tool and feel free to contact me with any questions.  I am looking forward to speaking with you further